Skip to content
Reelline Blog

Toto Wolff Preparing to Sell Stake Valuing Mercedes F1 at £4.6 Billion

Toto Wolff with Mercedes F1 team
Toto Wolff has led the Mercedes team to historic achievements in Formula 1

Mercedes team principal Toto Wolff is in final negotiations to offload part of his shareholding in the Mercedes F1 outfit.

This transaction estimates Mercedes at £4.6bn – an unprecedented figure for a Formula 1 squad – following McLaren was appraised at £3.5 billion in an adjustment to ownership structure last September.

The Austrian executive, who holds a 33% stake of the Mercedes F1 operation, plans to divest a shareholding in the region of five percent.

The 53-year-old would stay on as team principal and CEO should the deal proceed.

Ownership Breakdown

Remaining partners in Mercedes F1 are Mercedes-Benz and chemicals giant Ineos Group, who each also own one-third of the enterprise.

A Mercedes spokesperson said: "We are providing no comment on this. The management structure of Mercedes F1 will remain unaltered, and each shareholder are dedicated to the ongoing success of the brand in F1."

Valuation Growth

This arrangement would represent a significant increase in value of Mercedes F1 since Ineos Group acquired its stake for £208 million in 2022.

The rise demonstrates the growth in market values of F1 teams in the past few years due to the increasing appeal of Formula 1 around the world.

This was also seen in the success of the Formula 1 film starring Brad Pitt, which was released in summer 2023 and has grossed more than $630m (£458m) at the box office.

It is the actor's top-grossing film and the most successful sports movie to date.

Present Performance

The Mercedes team are second in the constructors' championship, behind McLaren Racing, with three Grands Prix remaining in the current championship.

Their lead driver George Russell has won 2 of the 21 grands prix this year and is fourth in the individual standings after McLaren's Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

Mercedes secured a record eight consecutive constructors' championships and seven drivers' titles, six for Lewis Hamilton and one for Nico Rosberg, from 2014 and 2021.

BD
The writer

Beth Davis

A digital strategist with over a decade of experience in SEO and content marketing, passionate about helping businesses thrive online.

Reelline Blog

Type to search articles.